Planned ignoring is a behavioural management strategy often employed in educational settings to reduce attention-seeking behaviours in children. The approach involves deliberately overlooking specific actions that are deemed undesirable, such as mild disruptions or inappropriate requests for attention. By withholding attention—both positive and negative—it is believed that the behaviour will diminish over time, as the child learns that such actions do not yield the desired response. This strategy is often coupled with the reinforcement of positive behaviour, where appropriate actions are acknowledged and praised, thus encouraging more constructive forms of engagement. Planned ignoring requires consistency and patience, as the initial period may see an increase in the unwanted behaviour before it eventually decreases.