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3 Quick Steps to Make a Great Explainer Video

In the digital age, video content is king—and when it comes to effectively conveying information, explainer videos reign supreme. Whether you’re a small business, a startup, or an established enterprise, a well-crafted explainer video can make all the difference in captivating your audience and delivering your message succinctly. Creating one may seem daunting, but fear not! Here are three quick steps to help you make a fantastic explainer video.

Step 1: Define Your Message

Before you rush into production, take a moment to clarify what you want to communicate. A successful explainer video begins with a precise and focused message. Ask yourself:

• What problem does my product or service solve?
• Who is my target audience?
• What key points do I want to convey?

Aim for a clear and concise takeaway that your viewers will remember. It’s often beneficial to create a script that outlines your main points in a logical flow. Remember, the ideal duration for an explainer video is typically between 60 and 90 seconds, so keep it brief and to the point.

Step 2: Choose Your Style

Next, decide on the style of your video. The visual approach you choose can significantly impact how your message is received. Here are a few popular styles to consider:

• Animated Videos: These are eye-catching and versatile, allowing for a whimsical yet informative delivery. Tools like Vyond or Animaker can help you create engaging animations without needing advanced skills in graphic design.

• Live-Action Videos: If your product or service is physical, using real people can create a relatable connection. A well-done live-action video can effectively showcase your brand’s personality and values.

• Screen Recordings: Ideal for software or tech products, screen recordings can provide a straightforward demonstration of functionality.

Don’t forget to consider your branding elements, such as colour schemes and logos. Consistency in style helps reinforce brand recognition and authenticity.

Step 3: Edit and Distribute

Once you’ve filmed or created your video, it’s time to polish it. Editing is crucial to ensure a professional finish. Use editing software like Adobe Premiere Pro or even more user-friendly options like iMovie or Filmora to cut out any unnecessary content, add transitions, and include background music or voiceovers. Make sure the final product is engaging and maintains a good pace throughout.

After editing, it’s time to distribute your masterpiece. Upload it to platforms like YouTube or Vimeo and share it on your website and social media channels. Consider optimising the video with relevant tags and descriptions to maximise its reach. You can also embed the video in emails to enhance your marketing campaigns, driving engagement and conversions.

Conclusion

Creating a compelling explainer video doesn’t have to be an overwhelming task. By defining your message, choosing the right style, and ensuring quality through editing and distribution, you can produce an informative and engaging video that resonates with your audience. With these three quick steps, you’ll be well on your way to effectively communicating your brand’s story. So, gather your ideas, unleash your creativity, and let your explainer video shine!