3 Quick Steps to Make a Great Explainer Video

Creating an engaging explainer video doesn’t have to be a daunting task. Follow these three quick steps to bring your ideas to life.

1. Define Your Message
Before you start filming, clarify the core message you wish to convey. Identify your target audience and what key points you want them to grasp. Keep it concise; aim for a single, clear idea that can be easily understood.

2. Write a Compelling Script
Craft a script that captures attention from the outset. Use a conversational tone and include a hook to draw viewers in. Incorporate storytelling elements to make your message relatable and engaging. Remember, the script should guide the visuals rather than be a mere accompaniment.

3. Choose the Right Visuals
Once your script is ready, think about the visuals that will complement your message. This could involve animations, live-action footage, or a mix of both. Ensure the visuals are aligned with your brand and reinforce the narrative without overwhelming the viewer.

By following these steps, you can create an explainer video that is not only informative but also captivating, ensuring your audience walks away with a clear understanding of your message.

7 Social Media Posts You Should Never Publish

In today’s digital age, crafting the perfect social media presence is crucial for both personal and professional branding. While sharing engaging content can boost your online reputation, some posts are best left unpublished. Here are seven types of social media posts you should steer clear of:

1. Overly Negative Rants
   Venturing onto social media to air your grievances may provide a moment of catharsis, but it often leaves a lasting negative impression. Avoid posting rants about colleagues, customers, or unprofessional conduct; it can damage relationships and credibility.

2. Personal Attacks
   Disagreements are natural, but resorting to personal insults or attacks can make you appear petty and immature. Always maintain a level of decorum and respect, even in heated debates.

3. Inappropriate Jokes
   Humour can be subjective, but jokes that are offensive or in poor taste — particularly those that involve sensitive topics — should never grace your timeline. These can alienate your audience and spark backlash.

4. Excessive Self-Promotion
   While promoting your business or achievements is acceptable, bombarding your followers with constant self-promotion can come off as desperate. Balance is key; share valuable content that resonates with your audience.

5. Detailing Personal Problems
   While authenticity can be appealing, airing personal problems or drama may make others uncomfortable. Keep your social media posts light and appropriate, sharing deeper issues in more private settings.

6. Controversial Opinions Without Context
   Expressing strong opinions can be engaging, but sharing controversial views without proper context can lead to misunderstandings or polarising debates. Engage with nuance and thoughtfulness.

7. Content That Invades Privacy
   Respect the privacy of others by avoiding posts that share personal information without consent. This includes photos, details about someone’s life, or discussions around private matters.

By steering clear of these types of posts, you can cultivate a more professional and positive online persona while fostering meaningful connections with your audience.